How to Attract, Engage & Retain Customers
with Facebook’s Word-of-Mouth Marketing

We know that you work hard to get customers to find out about the products and services that your business offers.  We know that you work even harder to look after and retain them.

You are probably doing a lot of marketing already to attract new customers whether it’s printing and distributing flyers, placing ads in newspapers & magazines, perhaps radio ads and even some online marketing.  How about word-of-mouth marketing?

Facebook Is Your Single Most Important Online Resource for Word-of-Mouth Marketing

Facebook is the single most important online resource that you have to attract and engage with your customers, and transform them into lifelong brand ambassadors.

Target exactly the audience you want on Facebook

Imagine this:

1. you are able to inform a very precisely targeted group of people about your products and services – e.g. males aged 40-64, within 10 miles of Harrow, who are interested in golf.
2. they see the information and consider your services useful, so they indicate that they like what you’re offering
3. you offer these people information related to your business products and services
4. they decide to buy what they need from you when the time is right
5. they inform all their friends about your business
6. their friends are interested in what you’re offering and indicate that too
7. these friends are now also informed about your products and services on a regular basis, they decide to buy when the time is right, and they tell all THEIR friends about you….

… and so it continues.  This is word-of-mouth marketing in action, and Facebook is a simple, convenient, and effective platform for this.

Almost 10% of the world’s population is using Facebook

Of the 6.7 Billion people on this planet, over 500 Million of them are actively using Facebook.  In July 2009, there were 250 Million people around the world using Facebook.  In September 2009, there were 300 Million.  In February 2010, there were 400 Million.  In July 2010, there are 500 Million.  That is an incredibly rapid rate of growth.   Mark Zuckerberg, CEO of Facebook is confident that Facebook will reach 1 Billion users.

With this type of growth taking place and with Facebook backed by Microsoft and Digital Sky Technologies, the social network Facebook is certainly here to stay.

What can your business do to attract, engage and retain customers, via Facebook?

• Set up a Facebook presence for your Business
• Run Facebook Ads to attract customers
• Be mentored to engage better with your customers on Facebook
• Train your team on making the most of Facebook for your business

It’s time for your business to be actively using Facebook to attract, engage and retain customers

So, how can your business use Facebook?  Get in touch and let us know how you would like us to help:

(image source: Telegraph)